How to ensure the safety of ＂Zhu Xian I＂ as a dark horse ＂Sean Xiao＂？ ｜ Investigation
Special feature of 1905 film network Perhaps many people didn’t expect to become the biggest winner of this Mid-Autumn Festival, and accumulated 200 million box office in the past two days with a single-day box office champion.
After the box office, word-of-mouth failure and bad traffic in the summer, this Xian Xia movie, which took two "top traffic" of Sean Xiao and Meng Mei Qi to the big screen, is said to cost only 50 million. According to the calculation that the investment can only be recovered after three times the cost, Zhu Xian I has now officially entered the profit stage.
The popularity of "traffic" has also made this film a hot search. Cheng Qingsong, a film critic, said, "The Golden Broom Award is waiting for you", which is considered to imply that Sean Xiao and Meng Mei Qi only have flow but no acting skills, making fans angry.
China film report invited Hu Jianli, editor-in-chief of The Vane of Film and Television, to comment on Zhu Xian, saying, "For the actors’ acting skills, Sean Xiao, Li Qin and Tang Yixin are quite satisfactory, and Meng Mei Qi’s performance is not very good, which makes people more dramatic." It also made the topic of # CCTV movie channel comment Zhu Xian # once ranked first in hot search.
The box office is profitable and the topic is constant. How to use traffic artists seems to have entered a new stage.
The popularity of "Zhu Xian I" has been reflected in the press conference on September 10th. At 1: 30 pm, an hour before the event started, a reporter from the portal website had already arrived outside the venue and looked at the media, fans and scalpers waiting in line outside the narrow gate. The reporter said, "I thought I had arrived early enough."
Many media stationed in Beijing have not seen such a large-scale and well-prepared press conference for two or three months. Entering the venue has to go through multiple "checkpoints", from confirming identity to obtaining documents, and even some media think that the process is quite cumbersome.
Such a strict process, because this conference gathered two "top streams" this summer: Sean Xiao and Meng Mei Qi. The scalper standing outside the grand banquet hall even offered a high price of 5000 yuan and wanted to receive a media card.
"The scalper can’t get the certificate, and the fake certificate is the most fake I have ever seen." A person in charge of Jingheng Security Company, which is responsible for the security work of the "Zhu Xian I" conference, said.
"Top Stream" Conference: Media interns are coming again.
"As soon as we hear the name of the top traffic, we will joke that the number of media interns has increased." When we were chatting with a security guard, the other party said this. The reason for this is that in these artists’ press conferences with a large number of fans, there are always fans who want to enter idolize in various ways.
"It’s very simple to distinguish between real media and fans. We will still check the code now. " Front-line security personnel are familiar with the identification and have an updated way to confirm their identity.
Media cards for various film activities
In the investigation, we learned that many fans bought their activity documents through scalpers. The security personnel’s inspection of documents and personnel is to prevent more dangerous personnel from mixing into the conference: "If the documents are sold out from the scalper, the scalper only recognizes the money, and I don’t know who bought them."
"Yellow Cattle" sells all kinds of meeting media or guest places in the circle of friends.
A security guard told us about the discovery of habitual thieves at the event site: "Before, we met people who turned over their certificates to habitual thieves. Then we caught this habitual thief two or three times, and we were not allowed to enter when we entered the stadium. "
When the habitual thief tried to enter as a media at another activity, the security guard took the person who was traveling with the habitual thief aside and told him the true identity of the person and what he had stolen at which activity. After that, the colleague said, I don’t know him. Then I got my certificate back from the habitual thief.
Secret of security pressure: the top flow level is higher than the first line
"I haven’t seen his works. I didn’t know who Sean Xiao was before the event." A security guard of the day’s activities was emotional. Although it often appears in the first-line artists’ press conferences, this "battle" on September 10 has not been seen for a long time for him. He told us that this kind of top-level traffic that suddenly caught fire will indeed be equipped with more security personnel during the event to ensure the orderly conduct of the event.
Sean Xiao
"For example, in June, a" My True Friends "conference was held. At that time, Zhu Yilong and Allen were two people. They were two top streams, and the pressure of event security was relatively high." A person who knows the inside story of event security told us.
Within the company, the person in charge will also divide different security levels according to the artist’s situation. Although many first-line big-name artists are well known to the audience, compared with new artists, the traffic is not so big, so the highest level of security is not necessarily needed when operating.
The press conference of My True Friends gathered Allen, Angelababy and Zhu Yilong at the same time.
Many times, security companies first perceive the popularity of artists. A person in charge of a security company once encountered a situation in which suddenly popular artists needed to raise the security level to the highest level. Another security guard recalled Sean Xiao’s personal security at the Suzhou event: the underground garage was packed with fans, so it was very difficult to walk and the pressure was quite great.
"Because such top artists have a large fan base, they are more likely to attract the attention of scalpers, which may lead to the gathering of large crowds around the event site, so they need to follow the high-level security." A staff member who often deals with security explained.
Activity flow plan: check-in desk and preventing scalpers
In the survey, some people compared the release of Zhu Xian I with the first release of Zhu Xian I. At this press conference four years ago, Lu Han and Karry appeared at the same time, and fans were crazy about it, which also made scalpers appear in groups, and the scene was once chaotic.
The most confusing thing should be the check-in area for guests and media. Recalling the activities of the day, a reporter who attended the press conference that day said that there was even a situation in which scalpers directly grabbed media cards in the check-in area.
Lu Han and Karry also appeared at the Great Wall conference.
The same situation also appeared in this year’s "Apostles 2" conference. On that day, due to the presence of Liu Yuning, a modern brother, journalists’ credentials became particularly sought after in the scalper market, and the activities had not yet started, and scalpers directly snatched media credentials from the staff.
The conference of "Zhu Xian I" stopped the ox outside the grand banquet hall. When the security guard began to let people in, the scene was a little crowded, and the scalper on the side tried to fan the flames and made the scene chaotic. However, compared with the previous press conference attended by "Top Stream", this press conference of "Zhu Xian I" can be said to be orderly.
"There is definitely a problem with security, so it is necessary to give the security plan to the customer in advance. The purpose is to inform all kinds of security risks and let customers confirm the personnel arrangement of each position. " A senior security official said this.
The staff familiar with these security arrangements told us that an effective control method is to set the check-in desk in the isolated control area, which can prevent scalpers from stealing and grabbing certificates to the maximum extent.
"The day before the Great Wall conference, the check-in desk has been placed in the isolation. But when I came the next morning, I found it was removed. " A staff member who participated in the first press conference of The Great Wall recalled. This staff member told us that this situation is related. Because the isolation was set in a public area, it was considered to have a bad influence, so it was forcibly removed. It also caused the chaos in sign-in desk at that time.
Fans want to chase "love beans" and scalpers want to make money. The press conference has become a fat meat that everyone wants to take a bite. For security personnel, a lot of security pressures and hidden dangers have been added invisibly. More and more premieres and press conferences, various methods of controlling scalpers are becoming more and more perfect, and the activities are becoming more and more orderly. Many press conferences have also specially set up fan areas to guide fans to idolize through normal channels.