Online celebrity sports stars and rice circles for Olympic fans can save the sports world？

Author/Ye Chunchi

The Tokyo Olympic Games not only once again ignited the patriotism of the people of the whole country, but also the Olympic athletes searched the list with fancy screens. Unlike most of the previous hot search entries that were only related to performance, the hot search keywords of the athletes were too cute.

　

Yang Qian, the first gold medal winner of the Tokyo Olympic Games, became a king of goods with fancy comparison, pearl manicure and carrot hairpin. Hou Zhihui, who let the bald netizen’s DNA move, is also envious; Yang Shuyu, the "human wrench" who won the medal for China basketball; Cute and cute new diving champion Zhang Jiaqi and her Barbie doll; C++ language output of badminton women’s doubles; Shaqi Fujitsu Sun Yingsha’s face-pinching killing; Diving champion, Zero Splash, the canteen that the whole sister is thinking about …

　

The athletes in these topic centers, except for their achievements, are almost all athletes with outstanding face value or great personal charm. Other athletes who have won medals but are slightly low-key seem to be loved by netizens for a short time.

　

For example, China weightlifting team has won seven gold medals in this year’s Olympic Games, but the commercial value and attention of weightlifters have not been paid attention to.

　

With the topic of # 丫丫丫丫丫丫 # and # How inspirational is the life of # 丫??丫丫丫丫????????200111

　

However, netizens who don’t only talk about gold medals have made the voice of this Olympic Games more harmonious. There have even been topics such as "collectively apologizing to Liu Xiang" and "returning Ning Zetao to be fair". When Liu Shiwen and Xu Xin failed to win the gold medals, netizens’ attitude was hardly blamed. On the contrary, many fans made comments on Weibo, and when Weibo was opened, many people called it the wrong set.

　

With the participation of girls in rice circles, this Olympic Games is unprecedented, but it can be separated from rice circles. How much is the real heat of this Olympic Games? Can rice rolls really save the sports world?

　

Still the old fragrance

In addition to the emergence of new sports stars, the classic winning scenes of previous Olympic champions have also triggered a wave of memory killings.

　

For example, Guo Jingjing, who served as the diving judge of the Olympic Games, not only was the love story with Huo Qigang once again sung, but also the diving video that won the championship was repeatedly watched by the audience; At the opening ceremony, Fukuhara Ai, who was "cross-eyed in finding China table tennis team", said that without the support of China fans, he might not live today; Devil Zhang Yining’s joke about not letting children play the silver medal was carried n times, dreaming of table tennis 10 years ago; There is also a scene in which Tian Liang accidentally capsized and fell into the water in a variety show in the past, and also rushed to the hot search in the ridicule of netizens "Tian Liang’s biggest splash into the water".

　

In addition, the China table tennis team once again continued the glory of the Rio Olympic Games. Since the Rio Olympic Games, fat teams have rapidly poured into a large number of fans, and Liu Guoliang started the idol cultivation plan of Guoping. ZhangJike and Malone’s CP distributed candy, participated in popular variety shows and endorsements constantly, and even launched a competition specially designed for fans-"Top 12 People on the Surface". It is no exaggeration to say that the fat teams contributed at least half of the traffic in the social network of the Tokyo Olympic Games.

　

That ZhangJike didn’t participate in the Tokyo Olympics this time, but it seems that he did. At home, ZhangJike can easily get to the first place in the hot search list by sending a video of his battle with Jun Mizutani. He was asked by Liu Guoliang to wake up at the Olympic Games. Don’t be stupid, but this joke about the Olympic Games has been spread again and again.

　

As a fat man who doesn’t know the ball, Liu Guoliang’s video of lecturing the table tennis team is still full of golden sentences, which has become the latest Versailles quotation, telling Malone, ZhangJike and Xu Xin that you have nothing but the title of world champion (Jun Mizutani: Are you polite? ), poking fun at Malone, ZhangJike to attend the event to increase the mat. Xu Xin has become a new generation of table tennis comedians, with the fat uniform being the first "blind monk", and the jokes about Fang Bo spitting about table tennis and Chen Qi going to the countryside to raise pigs have been repeatedly ridiculed.

　

The women’s team here is also out of the question, except for the little devil Sun Yingsha, who became a "gas cane vine", and also became a national face-kneading killer. Chen Meng, as the soul of a new generation of women’s table tennis, and her cousin Huang Xiaoming, who just appeared in Manyu Wang last night, is a young woman with great demeanor and potential as a female comedian.

　

Not only do the newcomers continue to suck powder, but the popularity of the first generation of Big Devil has also remained high. The live broadcasts of Wang Nan, Zhang Yining and Li Xiaoxia ranked first in the hot search list in minutes, and the jokes of Big Devil making the ball play poorly and "crying" Fukuhara Ai are always new.

　

Compared with the unknown flow "life" of new people, the old fan is obviously more fragrant to the audience, and the stalk is not old, so long as it can explode.

　

Champion’s "online celebrity Road"

And these athletes who can attract the attention of the audience and the flow of fans are not completely proportional to the competition results.

　

There are many sports stars who are well-known by the public because of their outstanding personalities. For example, Fu Yuanhui, a swimming champion who is popular in China because of a phrase "the power of the wild", is definitely a relatively well-known athlete in that Olympic Games, with frequent golden sentences and lovely personality. Later, she also participated in variety shows such as My Daughter.

　

There is also Zhang Guowei, the Olympic champion of high jump who became popular because of his funny personality. He became popular because of the magical dance on the field. After retiring, he shined on the short video platform, and successively appeared in the series "You are really great" and "Escape from the Chamber of Secrets", becoming the darling of the net healer.

　

It is a fact that famous figures in competitive sports are accelerating the iteration. Fans gather because of their charm in the competition, and the spotlight hits them because of honor. Most of the time, fame comes and goes quickly. Athletes with good grades are not necessarily recognized by the market.

　

This year’s athletes can be universally liked by young people. Apart from their achievements, they also have their personal charm and their "courage" in young athletes. They can show their true side more calmly.

　

These young athletes also generally run their own social networks and share all kinds of interesting things in life and training. The outside world not only understands the stories behind their efforts, but also understands their personality, such as being cute, cute, second-rate, and face value, which just enhances their commercial value.

　

For athletes, career transformation after retirement has always been a very realistic problem. Except for a few athletes such as Liu Xuan and Tian Liang who successfully entered the entertainment circle, many other athletes are short-lived. Because of business endorsements, many athletes have conflicts with the national team, and athletes in service will also be criticized for excessive entertainment.

　

However, the public opinion environment is much better now. Under the topic of # The most wanted to see after the Olympic Games, netizens called out to see the variety show of Xu Xin, ZhangJike and Malone as permanent guests and Gong Lixiao, Su Bingtian and Chen Qingchen as flying guests, and even thought of the program names-"Just the Champion" and "Happy Retirement". In this way, the athletes’ retreat has also increased.

　

　 　Rice circles save the sports world?

Since the Rio Olympic Games, during the Olympic Games, the main body of social networks seems to have changed, sports fans have decreased, and "pseudo-sports fans", that is, fans, have become more and more. Some even concluded that the Olympic fever seems to be brought by girls in rice circles.

　

Entertainment Sir has reservations about this view, but during the Rio Olympic Games, table tennis, women’s volleyball and swimming teams were the biggest beneficiaries of the rise of rice circles in sports circles, and the commercial values of ZhangJike, Malone, Zhu Ting, Sun Yang and Ning Zetao soared. In the first two days of the Olympic Games, China won six gold medals in shooting, fencing, weightlifting and diving, but CCTV’s ratings were not as good as those of table tennis and women’s volleyball.

　

From this point of view, girls in rice circles have indeed affected the pattern of sports to a certain extent.

　

Athletes’ business endorsement is more after the competition. When champions and flowers arrive, the brand will follow suit.

　

After winning the championship, on July 30, Wang Shun’s opening advertisement as mentholatum men’s assistant landed in Weibo; On August 1st, Xtep officially announced that Gong Lixiao, the women’s shot put champion, officially became the spokesperson of Xtep Sports, and the slogan "Next throw distance, never like this" was born with steaming heat.

　

In choosing athletes as endorsements, brands are not treated equally, and high business endorsements often focus on popular sports and a few popular players.

　

Although it may not be directly related, the newly endorsed weightlifter, Chen Lijun, specially sent a message to Weibo to thank the netizens who fought for his endorsement. On July 30th, Ping An Health Insurance, a subsidiary of China Ping An, announced that Chen Lijun had become a brand health ambassador, and tailored the slogan "Go all out for every’ trust’". It can be said that the voice of netizens sometimes really boosts the cooperation opportunities between brands and athletes.

　

The seemingly bustling sports market is essentially that the sports circle needs rice circle girls more. Otherwise, how could the NBA find KUN as its ambassador? Zhuhai ZIC motorcycle race needs YiBo for cooperation.

　

The short-term traffic market may temporarily usher in the dawn of business for athletes, but the invasion of rice circles is not necessarily a good thing for sports. Rough emotional venting and the mentality of "obeying me and going against me" are difficult to make a good atmosphere inside the circle. What everyone has more to do with is not the game itself, but the chaos of CP and the tearing of criticism.

　

I’m afraid, but the girl in the rice circle is used to the phenomenon that the acting skills of small fresh meat are getting worse and worse in the entertainment circle, and it is repeated in the sports circle. No matter how you play and how you are skilled, you will be praised and encouraged. Although gold medal theory is not desirable, what can competitive sports see if they don’t look at their achievements? Rice circles can’t save sports, but carelessness may ruin sports.