New designs such as Ideal Brand 2.0 upgrade icon／official website／／App are announced.

　　[Pacific Auto Network] On June 18th, the official brand 2.0 was upgraded. Starting from the user’s feelings, the experience system of space storefront, official website and App has been integrated and upgraded.

　　According to reports, "create a mobile home and create a happy home." It is the brand mission that the car adheres to for a long time. "Dark green" and "warm gold" together build a "home" color system. Through these two colors, the brand mission of "creating a mobile home and creating a happy home" is described.

　　New brand identity
　　The optimization of "ideal" logo mainly focuses on two aspects. First, it balances the center of gravity of the word "ideal" and makes the Chinese characters and logo graphics more harmonious; Secondly, the distance between the components of the upper structure of the word Xiang is appropriately reduced, and the bottom of the word Xin is widened to make it look more solid and stable visually. In addition, the word "ideal" adds the outer round design in the lower right corner, echoing the sense of harmony of "home" visually.

　　New icon design
　　Focusing on the principles of function first, minimalist design and harmonious modeling, and thinking about "home" on the basis of "no style", the icon specification defines a fillet size and two auxiliary fillet sizes matching with special icons to ensure the unity and expansibility of style; All corners are designed with "no sharp corners", which makes the icon feel friendly, soft and comfortable like home.

　　App and official website
　　From the user’s point of view, let the family’s "longing" and "happiness" be integrated into the design, so that the experience is more intimate; At the same time, focus on the polishing of design texture to provide a better reading experience; In order to reduce the cognitive load of users, we should follow the principles of consistency and natural efficiency, so that users can easily use products; Finally, the interaction is standardized to create familiar navigation paths and usage patterns for users.

　　New LI Space Design 2.0
　　Adhering to the open, happy and connected design language, we will create a transparent impression of space design and truly display products, so that users and ideals can be closer to each other. At the same time, focus on home users, hoping to make consumers feel warm. (Compile: Pacific Auto Network Liu Yuqing)